Spain's Ministry of Equality presents a campaign that takes one of the most deeply rooted expressions in the national vernacular and uses it to challenge gender stereotypes and rethink what we understand as bravery. "Por Huevos" turns around a cliché historically linked to toughness and imposition to show that “having eggs” today means standing up for what’s right, dressing however you like, kissing who deserves it, or showing vulnerability without fear. With a direct and ironic tone, the spot seeks to connect with new generations and spark a necessary debate: how language shapes our understanding of courage and social roles.