In a country where road accidents continue to affect thousands of lives every year, Ogilvy Athens created a new road safety campaign on behalf of the Ministry of Transportation, under the overarching message: “On the road, you’re not the only one who pays for your mistakes.” Through a simple story that subverts expectations, the campaign invites drivers to reconsider the impact of their behavior on the road. The film leads viewers to believe they are following a father rushing to meet his unborn child, until a narrative twist reveals how one man’s joy can be destroyed by another man’s recklessness—highlighting the responsibility we all carry every time we drive. What begins as a deeply personal story ultimately shifts perspective, revealing the true cost of unsafe driving.