The new campaign from Premier Protein celebrates the real New Year -- not the first day of the year, but the first day where the holiday break is over and we have to return to our normal, post-celebration lives. Comedian Michelle Buteau hosts "New Year's When You Need It", complete with its own countdown. Instead of the ball dropping at midnight on New Year's Eve, it drops just after 5:00 AM on Monday, January 5...and with it, free Premier Protein too.