New York City is always changing and reinventing itself—and like the city that surrounds it, so is the New York Philharmonic. With an ambition to create a renewed relationship between the city and its Orchestra, Ogilvy New York is helping kick off a new chapter in the Philharmonic’s history with a new visual identity. Its new home will allow people to see, hear, and experience the NY Phil from every possible angle by inviting the audience to surround the orchestra, enabling people to have a more inclusive and ground-breaking connection to music. The new logo and visual identity reflect this while keeping New York at its heart.