"Now Is Yours" is the vibrant new global brand campaign marking the next evolution of Huawei’s brand story. Building on the legacy of “Make It Possible” brand proposition, which established Huawei as a leading technology innovator, the campaign moves the brand beyond tech leadership to forge deeper emotional connections and shared values with a new generation of global consumers. To bring more warmth and human touch to its innovation, the campaign shifts the focus from “what the brand can do” to “what users can feel," positioning Huawei as a companion in the lives of a new generation.