Food is hugely important in Thai culture, and leftovers play a huge role in extending the connection people have between food, family, and culture. But insects can often get in the way and spoil everything. We created a campaign to show how the strength of Goo Go Green's cling film can keep pests out of your food, utilizing the visuals of the most seen insects inside of Thai households such as flies, ants, cockroaches. And we switched the usual POV to the perspective of the food underneath the cling film that gets up close to the insects.