Monsters Not Included Al-Futtaim IKEA

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Overview

Al-Futtaim IKEA unveils its newest Halloween campaign, offering a fresh perspective on the age-old childhood fear that has haunted every generation – bedroom monsters. Whether they're hiding under the bed, inside the closet, or behind a curtain, it’s a fear that children can relate to. The campaign, created as a collaboration between Ogilvy UK and Germany, includes three spooky films, each capturing the multifunctional design of the home furnishing range with the aim of reassuring children that IKEA furniture comes absolutely monster-free.

Capability

  • Advertising
    Experience

Team

  • Ogilvy UK
    Ogilvy Germany
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