Mix Your Neighbourhood Absolut

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Absolut Vodka invites Canadians to ‘Mix Your Neighborhood’ in a new campaign that celebrates the uniqueness of the country’s diverse communities through new first-of-its-kind cocktails developed using AI. Absolut reached out to locals and bartenders to identify the key attributes, or “ingredients,” that make their neighborhoods unique, tapping into diverse communities, rich histories, and vibrant cultures. Absolut then used these neighborhood-specific ingredients as prompts to ask an AI platform to mix stunning cocktail artworks celebrating a Canadian neighborhood. From there, Absolut took the AI cocktail artworks and worked with bartenders to bring them to life via curated cocktail recipes, inviting people to drink their neighborhood.


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