Milk Manga Seki Milk

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Overview

Sixty-five percent of elementary school students in Japan do not receive their recommended nutritional balance, often because they are not drinking their daily bottle of milk. Seki Milk partnered Geometry Ogilvy Japan to devise a fun way to encourage young students to finish their milk to the last drop. "Milk Manga" printed manga comic strips directly on milk bottles, so that the stories unfold as the young students drink the entire bottle of milk. The brand created a series of bottles so that the more kids drink, the more stories and characters they discover.

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  • Experience

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  • Geometry Ogilvy Japan
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