Memory Karaoke MTV and ARDSI

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Overview

Music means a lot us. But it can mean a whole lot more in the lives of those with early Alzheimer’s. In collaboration with Ogilvy India and Related Disorders Society of India (ARDSI), MTV has launched 'Memory Karaoke' — an initiative to help those living with early Alzheimer's cope with memory loss. 'Memory Karaoke' is a one-of-its-kind customizable karaoke that aids memory & mood for those with early Alzheimer’s, helping them and their family lead a better quality of life. 'Memory Karaoke' features four foot-tapping songs based on information that is commonly forgotten by those in the early stages of Alzheimer’s. The songs, meant to be practiced daily with caregivers, hope to help ease suffering and raise awareness about Alzheimer's.

Capability

  • Experience

Team

  • Mumbai
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