Burger King's plant-based Whopper has the same build as the traditional Whopper except the beef patty has been substituted with a plant-based patty, all without sacrificing the flame-grilled taste guests know and crave from the BK favorite. The brand's new campaign, developed with DAVID Madrid, plays on the similarity between the plant-based Whopper and the traditional one, with print pieces that make viewers question whether they're looking at meat or at plants. With the tagline, “Sorry for the confusion, meat lovers” the brand invites fans of the iconic Whopper sandwich to take the next step and try a plant-based Whopper for themselves. They may be happily confused.
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