If Halloween has long been an invitation to use ketchup as “blood,” this year, Heinz is doing things differently. To launch Mayo Halloween (a jet-black mayonnaise made with black garlic) the brand dives into the world of vintage black-and-white horror and reimagines red blood as the inky black of its new product. Created by DAVID São Paulo, the campaign adopts a dark, cinematic aesthetic and draws visual references from classic horror films, crafting an intense and immersive narrative that immerses viewers in Halloween’s atmosphere.