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Make It Metal Sony Music Group Japan

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Crossfaith is a Japan-based metal band, and Sony Music Group wanted to make the release of their newest record stand out. To drum up interest around the first single off the album, we created the world’s first headbanging-activated digital experience, a microsite utilizing motion tracking to detect headbanging movement. If the headbanging ceased, so did the track.


  • Customer Engagement & Commerce
  • Experience Design
  • Content Marketing
  • Social Media


  • Tokyo