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The Living Portrait Citizens

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To introduce the brand into the most competitive financial market in the world, Citizens Bank and Ogilvy New York created a one-of-its-kind experience that painted a portrait of New York City. In fact, it was a living portrait. "The Living Portrait of NYC" was a multimedia, multisensory, data-driven experience located right in the heart of the city that went beyond showing people what New York was like, but letting them sense and experience it for themselves in a unique and memorable way.


  • Relationship Design


  • New York
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