Through the power of emotional storytelling, "It’s Possible" illustrates the meaningful ways a family finds comfort, connection, joy, long-lasting beauty and protection from their James Hardie home over the years. This campaign is a major step for the brand, who expands into the consumer-focused space with corresponding communications and marketing for the first time. At a time when home renovations and remodels are rising significantly, James Hardie and Ogilvy Chicago team up to show the emotional connection between us, our family, and our homes.