In its effort to reclaim traditional flavor as an essential element of Christmas and, at the same time, the importance of adapting to new times, Suchard has decided to show this duality between modernity and tradition in its iconic 2025 Christmas commercial. “Son todas navidades” (“It's All Christmas”) reflects some of the many ways of experiencing Christmas in Spain, showing that today each family celebrates it in its own way: at home or traveling, with traditional customs or new ones added to them. Because even though the ways of celebrating may change, if there is love, affection, and Suchard, it is always Christmas.