Hornicultural Society Relate

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Overview

The third installment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centers. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex.

Capability

  • PR
    Health

Team

  • London
Hornicultural Society - Relate | Ogilvy
Hornicultural Society - Relate | Ogilvy
Hornicultural Society - Relate | Ogilvy
Hornicultural Society - Relate | Ogilvy
Hornicultural Society - Relate | Ogilvy
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