Giving is The Greatest Gift Milka

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Building on its previous campaigns "Tender tastes better" and "Tender words," Milka is launching a 360-degree campaign across Europe this holiday season that reminds consumers of the true spirit of Christmas. Created by Ogilvy as part of the WPP All Stars team, the campaign “Giving is the greatest gift” centers on the magic wink of Milka’s iconic chocolate Santa as told through the story of an unlikely friendship between a boy and his chocolate Santa. The multichannel campaign aims to inspire customers to show gratitude at the end of the year and shows how empathy can transform the stressful holiday season into moments of tender connection.


  • Advertising


  • WPP All Stars
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