Game of Life ICICI Lombard

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In an innovative move that redefines insurance communication, ICICI Lombard has launched an innovative integrated media campaign ‘Game of Life’. This first-of-its-kind concept in the insurance sector marries the thrill of gaming with the pragmatism of insurance. The campaign is launched through a captivating film, set in a virtual gaming world mirroring the real one, where the protagonist faces life's challenges in a third-person game interface. The life/power bar, a key element in the narrative, ebbs and flows in response to the character's experiences. It depicts how life's trials, like an unexpected illness or an accident, deplete our 'power,' metaphorically emphasizing the vital role of insurance in such scenarios.


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  • Ogilvy India
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