The Virtual Egg Hunt Milka

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Overview

This year, Easter egg hunts all around the world were severely diminished. Milka Chocolates wanted to give kids the ability to have a surprise virtual easter egg hunt, and what better place to do that than in the gaming world—particularly, Fortnite? So the brand worked with YouTube personality Maxsialtele to create the simple yet engaging experience, allowing players compete to find the hidden eggs as quickly as possible.

Capability

  • Customer Engagement & Commerce

Team

  • DAVID Madrid
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