Burger King is a sponsor of little-known British football club Stevenage FC. To make the team more well-known, we worked with the club to utilize the world’s most popular football video game—FIFA 2020. The Stevenage Challenge urges players to sign the world’s most famous players to Stevenage in the game, then complete various challenges and share them on social media for the chance to win free Burger King.
Public Relations & Influence
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