Volvo believes that nobody should be injured or killed in a Volvo car. But why stop there if Volvo can also help save lives outside the car? This mission inspired "Lifesaver", which sought to speed up the response time to help cardiac arrest incidents. The brand used social media to recruit Volvo drivers to sign up to have an AED in their car, and be trained to respond to a nearby cardiac arrest which would be alerted to them via Volvo On Call.