Decifre Magalu and Deezer

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Overview

Have you ever thought about having the same microphone used by Iron Maiden's lead singer Bruce Dickinson in the iconic “The Trooper”? Or the bass guitar from Dua Lipa’s hit “Don't Start Now”? What if it was possible to listen to your favorite songs and buy the instruments used by the biggest artists in music? Brazilian retailer Magalu and Ogilvy Brazil teamed up to create "Decifrei" (or Shopping Inside Songs), which offers a unique shopstreaming experience that combines entertainment with technology. It displays the main instruments on each song while it's playing and, with one click, give users a seamless way to purchase them on Magalu’s e-commerce platform. Instantly.

Capability

  • Customer Engagement & Commerce

Team

  • Brazil
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