Piracy Blockr Focus Film Media

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Overview

Piracy of major films is a huge issue in China. By filming the big screen with small devices, pirates are able to upload new movies for free download mere hours after they've premiered. To fight piracy, FocusFilm Media and Ogilvy teamed up to install an infrared Piracy Blockr onto each movie screen itself—invisible to the naked eye, but not to any camera trying to capture the movie.

Capability

  • Customer Engagement & Commerce

Team

  • Shanghai
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