Cybercrime is a growing problem in Argentina, with a 403% increase in activity over the last year. HSBC needed to ensure consumers that it not only took cybercrime seriously, but understood the fast-changing nature of the tactics behind it. DAVID Buenos Aires and the brand teamed up to create a film in the style of a thriller, depicting a bank robbery. But instead of taking cash out of the bank, the band of robbers ask the bank patrons for their information, passwords, and credit cards, mimicking a cybercrime.