The new campaign from Corona encourages recycling in a series of ads that, for the first time, disposes the image of the iconic Corona bottle itself. The five different pieces—created in partnership with DAVID São Paulo and DAVID Bogotá—keep with the traditional characteristic of the brand's marketing, highlighting nature and the beautiful, sun-drenched landscapes where people enjoy Corona. With negative space where the bottle should be, the campaign calls attention to recycling and encourages people to dispose of Corona packaging correctly, without polluting beaches and oceans.