Real Beauty Sketches Dove

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Overview

One of the most-viewed advertisements of all-time, Dove Sketches proves how one insight can lead to a big idea that tells a compelling and culture-changing brand story. Research showed that only 4% of women across the world felt good about themselves and how they looked. By highlighting the stark contrast between how women view themselves and how a stranger views them, Sketches sought to show that we are more than our self-image says we are.

Capability

  • Advertising
    Brand Strategy
    Public Relations & Influence

Team

  • São Paulo
Dove - Real Beauty Sketches - Ogilvy
Dove - Real Beauty Sketches - Ogilvy
Dove - Real Beauty Sketches - Ogilvy
Dove - Real Beauty Sketches - Ogilvy
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