Mask Force Government of India

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Overview

India has a formidable national cricket team. But in the time of Covid-19, it's time for India to build another type of strong team. The Indian government worked with Ogilvy to create a campaign urging Indians to join the "Mask Force" by creating homemade face coverings and urging everyone to wear them whenever they leave the home. As cricket is often referred to as India's "national religion," the film makes an impact by employing a number of India's most well-known cricketers.

Capability

  • Advertising
    Public Relations & Influence

Team

  • India
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