Farewell, Flat Samsung

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Overview

Samsung continues to bet big on the future of foldables with the brand-new Z Fold2. Set to Otis Redding’s perfect break-up song “I’ve Been Loving You Too Long”, the camera pans through an entire era of flat grey slabs, before ascending a towering smartphone stack where the Galaxy Z Fold2 sits. As the song crescendos, the Mystic Bronze Z Fold2 unfolds on its one-of-a-kind hinge into a stunning 7.6-inch screen – made possible by folding glass. Moving from iteration to innovation, the unfolding moment represents the dawn of a new day, and concludes with the bold provocation: ‘Farewell, flat.'

Capability

  • Advertising

Team

  • New York
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