Coca-Cola's signature ribbon was reimagined in a simple yet powerful outdoor and print ad from Ogilvy in Shanghai. In the piece, the ribbon is transformed into the striking image of two hands joining together to share a bottle of Coca-Cola, promoting the brand's ideals of togetherness, unity and connection.
Overview
Capability
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Advertising
Team
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Shanghai
Awards
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Best of Ogilvy OutdoorCannes Lions Grand PrixClio GoldD&AD GraphiteLIA GoldOne Show Gold