Coke Hands Coca-Cola

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Overview

Coca-Cola's signature ribbon was reimagined in a simple yet powerful outdoor and print ad from Ogilvy in Shanghai. In the piece, the ribbon is transformed into the striking image of two hands joining together to share a bottle of Coca-Cola, promoting the brand's ideals of togetherness, unity and connection.

Capability

  • Advertising

Team

  • Shanghai

Awards

  • Best of Ogilvy Outdoor
    Cannes Lions Grand Prix
    Clio Gold
    D&AD Graphite
    LIA Gold
    One Show Gold
Coke Hands - Coca-Cola | Ogilvy
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