Change The Thinking, You'll Be The Change Swayam

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Overview

Patriarchy dehumanises men without them realizing it. It conditions them to live up to an ideal of toxic masculinity which encourages them to think and act in a manner that promotes machismo, sexism and violence. As a result, they often objectify women and deny them their rights to their bodies and their choices. A new campaign from Swayam and Ogilvy features surprising films that show how a gender equal society requires men to change the way they perceive, talk, and act to women.

Capability

  • Public Relations & Influence

Team

  • Kolkata
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