The #GenerationEquality Forum is a major global inflection point for gender equality. Hosted by UN Women, the forum brings governments, corporations, NGOs and youth-led groups together to secure ambitious commitments for gender equality. COVID-19 has further exposed and accelerated existing gender inequalities, with the impact on women and girls severe and disproportionate. Any recovery from the pandemic must put gender equality at the forefront. UN Women and Ogilvy have created #ActForEqual—a campaign to raise awareness of the #GenerationEquality Forum and the actions we all need to take to accelerate gender equality.