Some people are confident holiday gift givers. Then there’s the rest of us, for whom holiday shopping represents nothing but stress and confusion. Thankfully, Boots is here to help. We created a film showing all the different types of people one could buy gifts for, but that’s not all. The video kicks off a personalized, omnichannel experience that allows folks to create their own curated “Bootiques” that make holiday shopping easier for the gifting-challenged among us. This year, #GiftLikeYouGetThem.