As Vodafone becomes the first network to offer customers unlimited data on 5G, Ogilvy UK created a campaign to launch the brand's new Unlimited plans. ‘Be Unlimited’ demonstrates the possibilities that 5G and Vodafone’s Unlimited data plans can unlock, and features a new song from Alicia Keys and Mark Ronson. Using a data-driven approach, the campaign is targeted to appear at times and places where the need for unlimited data is greatest.
![#BeUnlimited #BeUnlimited](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/2019-08/Vodafone%20Be%20Unlimited_ROW%202%20%281%29.jpg?itok=SP9Alvm1)
![#BeUnlimited #BeUnlimited](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/2019-08/Vodafone%20Be%20Unlimited_ROW%203%20%281%29.jpg?itok=yIi9bRqG)