Better With Books (For Childhood Cancer Day) Emmie's Books

← Our Work Info

Overview

A study by the National Academy of Sciences shows that reading boosts positive emotions and decreases pain in hospitalized children. Ogilvy Health and Emmie's Books collaborated to create "Better With Books," a campaign featuring hand drawn animations and illustrations intended to drive awareness of the escapism that reading provides for children recuperating in challenging surroundings, often far away from home. The film shows children being transported to an imaginative island filled with animals and mythical creatures, capturing their strong sense of adventure.

Capability

  • Health

Team

  • Ogilvy Health UK
no title
Subscribe to stay up to date with our latest thinking
click to close

Contact us

Areas of interest:

Message

Please read our Privacy Policy to see how we use your personal information.