China’s saturated EV market demands bold action. Audi cuts through the noise with an AI-powered mobile experience that turns competitor vehicles into unexpected sales tools. Users simply scan any EV on the street to instantly access a side-by-side comparison with the Audi E5, showcasing key specs and features. This isn’t just advertising—it’s intelligent disruption, hijacking consumer curiosity and converting it into informed purchase decisions. One scan at a time, Audi drives brand conviction in a crowded landscape.