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Animal Crossing Catalog IKEA

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IKEA discontinuned its print catalog, and to give the online version more excitement, the brand brought the catalog to life in the mega-hit game Animal Crossing: Horizon. The brand invited the 26 million players to partner with IKEA and co-create every page of the catalog within the game. Players then shared their creations and voted for their favorites on the IKEA Facebook page.


  • Relationship Design


  • Taipei
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