British Airways has launched a new advertising campaign, putting its people and customers at the centre of the story about its return to the skies. “You make us Fly”, features the airline’s own people, all of whom volunteered to feature in the advert that has been designed to have an uplifting feeling and remind customers that they are at the heart of British Airways. The ad showcases the airline’s staff proudly making their way back to work with a very British-to-have sense of urgency, to do what they love most, caring for customers. The campaign was created by WPP Team Horizon, comprised of teams from Ogilvy, Wavemaker, and Hogarth.
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