In an era of rapid geopolitical, technological and environmental change, EY today launches Transformations, a global campaign through Ogilvy UK asking an urgent question: ‘will your business shape the future or be shaped by it?’
John Rudaizky, EY Global Chief Brand and Marketing Officer: "Those who shape the future create it, and in the film ‘Transformations’ – part of the EY ‘Shape the Future with Confidence’ brand expansion – we demonstrate how innovation helps business leaders grow their organizations, even during global challenges. Traditional multiyear strategies and linear transformations are becoming outdated. Success now depends on human-centric leadership, balancing optimization with reimagination, strategic ecosystems, and collaborative full-spectrum teams solving issues together."
Chris Spenceley, Managing Partner, Ogilvy UK: “To tell the true transformational capability of EY, we created a device that represents their full spectrum of services as an entity of multi-coloured, multi-faceted shapes that transform everything in their wake. They are a positive, aspirational force, that through the film inspires, supports and benefits humanity at every touch point, all to re-inforce the new brand platform of ‘Shape the Future with Confidence’.”