How do you make a global tech giant the friendly go-to partner for SMEs? That was the challenge put to Ogilvy by Vodafone. Post-pandemic, when millions of SMEs were struggling to survive, Vodafone wanted to show it was the tech partner that could truly understand them – and help them thrive.
Ogilvy’s work culminated in ‘SME Champion’ – a huge multi-platform creative idea designed to live across Europe for years to come. This included the brand’s largest ever TV campaign for SMEs – the first under Vodafone’s new ‘Together We Can’ branding.
The TV ad reveals how Vodafone’s digital technology is empowering all sorts of SMEs every single day, from antique shops to architect firms. This is their story.
