Elegance personified. Maison Perrier Chic, the uber stylish non-alcoholic beverage brand has launched “Sober Chic,” a smouldering campaign showcasing luxurious mocktails as the epitome of modern refreshment. Created by Ogilvy Paris and Ogilvy UK and shot by celebrated photographer Pyvka Arnaud, the campaign features a pilot, a taxi driver, a firefighter and a surgeon all enjoying refined and flavourful alcohol-free experiences.
Elisa Gregori, global CMO Nestlé Waters & Premium Beverages and Premium Beverages:
"‘Sober Chic' embodies our commitment to providing sophisticated and flavorful non-alcoholic options that resonate with today's discerning consumer. We're not just offering an alternative; we're creating a new standard of elegance. We're giving people permission to be proud of their choice, to embrace the 'Sober Chic' way, and to elevate any occasion with a touch of French flair."
Andre (Dede) Laurentino, Ogilvy’s global creative lead for Nestlé’s portfolio of brands: "We wanted to disrupt the traditional narrative around sobriety and non-alcoholic drinks. By showcasing Maison Perrier Chic in these unexpected settings and leveraging the visual codes of luxury alcohol advertising, we're demonstrating that choosing a non-alcoholic option doesn't mean sacrificing style or enjoyment. It's a statement, a chic choice that reflects a confident lifestyle that prioritises flavour and experience."
