Thank you, Bossman.
The Coca-Cola Company is championing the nation's local legends - our community sandwich, pizza and kebab shop owners - with a playful social-first campaign.
The hilarious TikTok activation sees P Money and Turno reimagine their viral track Bossman with help from staff at London’s Bun and Sum, followed by a nationwide OOH rollout starring the real-life head honchos of popular QSRs.
Their honorary nicknames, ‘Sovereign of Sarnies’, ‘The Boss of Butties’ and ‘Chief of Chicken’, also feature on limited-edition cans and merchandise across several legendary restaurants.
The campaign was developed by WPP Open X, led by Ogilvy, and supported by EssenceMediacom and Hogarth.