110 years of the legendary Coca-Cola glass bottle!
Coca-Cola’s “Shadows” campaign by WPP Open X leverages the power of light and shadow to celebrate the shape of the brand’s iconic bottle.
The digital out-of-home features a shadow that will react to the movement of the sun throughout the day.
“Shadows” was developed by WPP Open X, led by Ogilvy UK supported by EssenceMediacom and VML Berlin.
Islam ElDessouky, global vice-president creative strategy and content at Coca-Cola, said: “This milestone anniversary marks the significance of the classic Coca-Cola glass bottle, it’s a design icon that embodies the spirit of our brand. This campaign captures the Coca-Cola bottle set against vibrant backdrops, reminding us of the timeless refreshment and joy that Coca-Cola brings to every season.”
Jules Chalkley, chief executive creative director Ogilvy UK, added: “The Coca-Cola bottle is more than just a shape; it’s a symbol etched in our collective memory. Shadows is a beautiful celebration of the brand’s iconicity and a powerful reminder of joy, refreshment, and the timeless appeal of Coca-Cola.”
