Hellmann’s and Ogilvy UK launched the ‘Margaret’ bag in collaboration with award-winning fashion brand Chopova Lowena.
Named after Hellmann’s co-founder, Margaret Hellmann, the bag was meticulously crafted with sophisticated pockets that hold the iconic Hellmann's jar which is paired with a timeless Victorian spoon. It made its debut on the runway at London Fashion Week, in front of the world’s leading fashion, media and talent. Julia Fox even sported the bag!
João Ricardo Di Creddo Brum, senior marketing manager, Unilever: “The opportunity to bring an iconic brand into the cultural zeitgeist in this way is very unique and unmissable for any marketer. It’s certainly a special moment for Hellmann’s and another example of our bold ambition and creative might, ensuring our brand remain salient and aspirational in the minds of young consumers.”
