Le Scarecrow Suprême Kronenbourg

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For the last six years, Kronenbourg brand ambassador and ex-footballer, Eric Cantona, has been bringing to life the eccentricities of the brand’s mythical land of Alsace, where Kronenbourg grows its wonderful Strisslespalt hops.

For the latest iteration of the long running campaign, Cantona finds himself embodying a life size scarecrow who will stop at nothing to guard the hops from a swarm of pests and distractions.

The campaign takes the form of a series of short films set in Kronenbourg’s birthplace and spiritual home Alsace, France. Playing on the idiosyncracies and eccentricities of the region, Cantona’s varied escapades demonstrate his dedication to the cause: K1664’s Taste Suprême. From reprising his football prowess, to replicating Amazon’s Alexa, Cantona keeps us highly entertained with his modern day take on scarecrow tactics.

The social campaign will be served on Facebook and Youtube, and will also be available to watch on a bespoke branded Amazon landing page – one of the first brands to have built this in partnership with the retail giant.


  • Advertising


  • London
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