Rolls-Royce’s IntelligentEngine isn’t a thing, it’s an ethos, a vision – so how do you bring it to life?
Ogilvy was tasked with telling the story of the pioneering spirit behind aviation data science, advanced engineering and digitised services that deliver the power that matters for the future of global air travel.
Rolls-Royce’s bold concept deserved a bold expression. And so, we didn’t just create a film, we engineered one – building a fully 3D printed electronic Zoetrope that represented an engine fan when viewed from above and told mini stories within each of its tiers.
Each mini story was used to amplify the campaign and delve deeper into Rolls-Royce innovations including robotic technologies, electrical power and artificial intelligence.