Ogilvy Health UK and LEO Pharma have launched a new campaign, ‘Express Yourself,’ a powerful initiative designed to raise awareness about Chronic Hand Eczema (CHE) and inspire patients to take control of their condition by consulting a dermatologist.
The campaign showcases how our hands are more than tools—they’re an extension of how we communicate. Helping us illustrate a point, express satisfaction or disappointment, and connect with others. But for those living with CHE, this natural form of expression can feel like a source of shame, often leading patients to hide their hands, aware of the judgmental looks they may receive.
The ‘Express Yourself’ campaign is a call to arms—a rallying cry to empower individuals with CHE to reclaim their confidence and seek professional care.
