Philadelphia is the friend everyone needs in their fridge for the Easter weekend. Our charming campaign for the iconic brand rolls out nationwide to remind audiences it’s there at every moment - and makes almost anything taste better.
Ellie Swales, brand manager, Mondelēz: “The Easter weekend is the first big Bank Holiday of the year. Summer is finally in our grasp and everyone comes together. This endearing spot will inspire audiences to cherish more of these moments and remind them that Philly is there throughout."
Sam Cartmell, deputy executive creative director, Ogilvy UK: “This fun execution wouldn’t be possible without the trust and partnership of the entire team at Philly. It’s the latest in our You’ve Got A Friend in Philly platform, showing how the brand can be a friend to you in a playful way at Easter too.”
