The Magic of Connection Vodafone

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Overview

Vodafone's new Christmas campaign takes inspiration from the way the nation has embraced technology to make the impossible possible, in a year like no other. The campaign delivers new twists on Christmas classics to help people stay connected to the magic of Christmas. It shows that through the use of innovative technology, despite distance, we can stay connected to each other and to what makes this time of year so special.

Keeping the traditional Christmas sing-a-long alive, the campaign also involves Vodafone’s sponsorship of Barnardos virtual children’s carol concert on Dec 1st. As part of this sponsorship Vodafone is re-invigorating its Great British Tech Appeal which calls on the public to donate old devices to be refurbished and redistributed to those that need them the most, meaning those currently without devices can also participate in this reimagined Christmas classic.

Capability

  • Brand & Advertising

Team

  • London
Child wearing VR headset
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