The concept, designed by British Airways Holidays and Ogilvy, was shot by acclaimed comedy director, Juliet May of Motherland fame, through production company Merman, takes a different approach to traditional holiday advertising by using relatable social scenarios to demonstrate the savviness of British Airways Holidays’ customers.
The British Airways Holidays 'Clever You' campaign plays on people's competitiveness when it comes to holiday conversations, and the fact that how we feel on the inside isn't always expressed on the outside. Ultimately it tells us that when it comes to booking a break, British Airways Holidays is the smart choice.
The advert reflects the quality and value of British Airways Holidays, where consumers can create their perfect holiday from a range of carefully selected hotels, car rentals and experiences, all bundled with British Airways flights, to a choice of over 700 destinations.
“In Britain, holidays are second only to the weather as popular topics of conversation" says Ogilvy UK's Executive Creative Director Shish Patel. "This new campaign for British Airways Holidays takes a humorous look at how these conversations play out in everyday life, and in so doing, lets people know that British Airways is not just an airline, but a pretty smart holiday provider too.”
The 30-second TV advert will continue to run nationwide throughout January. This will be the first advert in a two-part series, with the second due to air in spring.